Copilot Design had the great opportunity to develop a campaign for the Museum of Anthropology at UBC, marking its grand reopening following an 18-month closure for major seismic upgrades. The campaign spanned print and digital platforms, utilizing transit shelters and buses to engage a broad audience through eye-catching visuals and informative content about the reopening. We aimed to spark curiosity and excitement among potential visitors, inviting the community to appreciate the beauty of the architecture that is MOA, and to support the inaugural celebrations, reinforcing the museum's role as a cultural hub in Vancouver.