The Vancouver Fringe Theatre Society, established in 1983 by a collective of passionate local artists, aimed to provide an essential platform for independent creators. Launching its inaugural Fringe Festival in 1985, the society has celebrated the spirit of creativity annually ever since. For their 40th Anniversary season, Copilot Design was tasked with developing a fresh visual identity that pays homage to the vibrant history of the Fringe. Embracing a retro theme, the design resonated with the community, effectively revitalising the festival's image. The eye-catching campaign captured public attention throughout the city, contributing to a marked increase in festival sales and engagement.