Opera Kelowna is a non-profit opera company delivering exceptional Canadian opera performances in the Okanagan. A flexible template design strategy was needed for their three pillars: performance, education, and community. Copilot devised a system within the’ O’ of Opera Kelowna’s brand, and implemented a colour palette to unify the pillars but allowed each one to stand on their own, with options to change images within the ‘O’. Scarf for main stage performances signifying excitement and movement, a paper airplane signifying out in the community, and a branch of blossoms for education signifying growth. This template system has been implemented in all marketing materials within the organization.